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machine learning & advertising

Machine Learning & Advertising

Let’s talk about Machine Learning. A word, almost every “progressive advertiser” is talking about these days. It is somewhat like a threat to conventional advertising professionals as a lot of them think that ML will replace them and will produce concepts instead. While the digital ...
ecommerce

E-COMMERCE & PAKISTAN

There is no denial that E-Commerce is playing a vital role in changing our purchase habits, I still remember in the early 2000’s people were reluctant to buy things online. Be it the anxiety of not physically experiencing the product at the shop or the ...
fundamental skills

FUNDAMENTAL SKILLS FOR PROFESSIONAL GROWTH

Recently I resumed teaching in a university for media students and post-session, a student came to me and asked me which software she needs to learn to be successful in the market. I told her it’s not the application but the skill that matters, skills ...
cryptocurrency

Cryptocurrencies, Brands & Digital World

This article is also published in Communicate by Advertising Age, Gulf Marketing Review & Informa MEA.In not so recent past, I was introduced to a social network that incentivizes its users for engagement by giving them a bit of the Bitcoin. I was fascinated with the idea and wanted to ...
Advertising claims

ADVERTISING CLAIMS

Some time ago, while I was driving, I noticed that our iconic brand “Rooh Afza” placed a billboard claiming to be the world’s 10th best drink. It was a surprise for me as being a die-hard consumer for last 25 years, I always thought if not ...

FORMULA OF ADVERTISING

I must confess: although I work in advertising, I don’t watch television. However, thanks to our social media (specifically in Pakistan) we can see these commercials without bothering to watch the shows they are sponsoring. Having lived and breathed advertising for the last 15 years of ...