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fundamental skills

FUNDAMENTAL SKILLS FOR PROFESSIONAL GROWTH

Recently I resumed teaching in a university for media students and post-session, a student came to me and asked me which software she needs to learn to be successful in the market. I told her it’s not the application but the skill that matters, skills ...
Advertising claims

ADVERTISING CLAIMS

Some time ago, while I was driving, I noticed that our iconic brand “Rooh Afza” placed a billboard claiming to be the world’s 10th best drink. It was a surprise for me as being a die-hard consumer for last 25 years, I always thought if not ...

FORMULA OF ADVERTISING

I must confess: although I work in advertising, I don’t watch television. However, thanks to our social media (specifically in Pakistan) we can see these commercials without bothering to watch the shows they are sponsoring. Having lived and breathed advertising for the last 15 years of ...